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Brand Building
  
  • Our core competency lies in building brands across Pakistan.
  • We provide complete ATL and BTL solutions as per brand’s life cycle.
  • We develop tailored trade marketing strategies for individual brands.
  • We constantly track and monitor brand performance and provide innovative solutions to drive momentum on the brand.
  • We aim to create value for our principles, customers and consumers as a perfect win-win-win solution.
Sales & Distribution
Our aim is to break the stereotype distributor mind-set and work as business partners for mutual growth.
Retail :
  • We currently have access to top 10,000 stores across Karachi, Lahore and Islamabad.
  • We believe in quality coverage with proper display, shelving, merchandising and pricing.
  • We also drive in-store trial via brand ambassadors and merchandisers.
Out-of-Home :
  • We have an independent setup that manages HORECA and institutional sales that covers major customers across the top 3 cities of Pakistan.

We are currently working on expanding our coverage numerically as well as geographically
Warehousing & Logistics
  • We have a dedicated cold storage and warehouse in Karachi, and temperature controlled warehousing facilities in Lahore and Islamabad.
  • Our warehouses are well equipped with temperature monitoring and tracking to ensure safe, high quality products and hygienic environment.
  • Each warehouse is equipped with appropriate organization of transport including Vans, and other modes of conveyance to handle execution efficiently
  • We manage end-to-end import logistics via dedicated clearing agents.

Merchandising & CRM   
  • Our core competency lies in building brands across Pakistan.
  • We provide dedicated merchandising solutions for individual brands.
  • We provide CRM via systematic daily tracking system which helps managing priority customers to maximize value and achieve mutual benefits.
  • We use following tools as part of our CRM:
          •  Sales tracking
          •  Bulk and range selling
          •  Trade marketing – Brandings
          •  Secondary placements with assorted and dedicated equipment